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Big Idea: How Sustainability Took Root as a Business Differentiator with Freya Williams

Friday, June 08 | 9:05 AM — 9:15 AM

In her 2015 book Green Giants: How Smart Companies Turn Sustainability Into Billion-Dollar Businesses, Freya Williams examines companies who have shattered the myth that acting responsibly hinders profitable growth. As more organizations explore the business case for financial health, Freya shares her thinking on distinct parallels between sustainability and finhealth as a business practice, and how she is turning these into actionable progress with clients and her team at change agency Futerra.