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Track 1: Fintech Focus: Designing from Day One to Build Trust With Consumers

Wednesday, May 15 | 2:30 PM — 3:45 PM

Building and maintaining customer trust is a key challenge for financial services companies of all sizes. In this session, meet leading early-stage fintech companies that are using innovative methods to develop and grow user trust from day one. From branding strategy and research techniques to open communications and human-centric product design, we’ll explore the tactical efforts and overarching strategies of up-and-coming fintechs that are moving the needle on consumer financial health