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Pre-Conference Session: FinX: An Experiential Workshop

Tuesday, May 14 | 8:00 AM — 12:00 PM

Trust is a critical element of a healthy relationship between financial institutions and their customers. While new technologies allow us to learn more than ever about those we serve, how can we use the tools at our disposal to truly understand customers’ needs and earn their confidence? FinX is an experiential learning activity that provides participants with a deeper understanding of consumers’ complex financial lives. This unique half-day experience goes beyond classroom learning, taking participants through the Phoenix community to make the financial decisions that struggling consumers face daily. By putting yourself in your customer’s shoes, you’ll gain insights to shape more effective products and services that build consumer trust. Sign up now – space is limited and will fill up quickly.

Price: $299