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Pre-Conference Session: Leveraging Behavioral Economics to Design Better Financial Products

Wednesday, June 06 | 2:30 PM — 3:45 PM

$5.99 or $6.00? The last slice of old chocolate cake or a fresh, crisp apple? Save a few dollars or buy that extra coffee? In this interactive session, explore what CommonCents Lab has learned from behavioral economics, its impact on consumers, and how to use these lessons to design more effective financial products.

Cost: $99

Special! Purchase both Pre-Conference Sessions for $175 (regularly priced at $99 each).