Innovation Across the Ages: Designing for the Financial Health of the 50+

Wednesday, May 15 > 11:00 AM — 12:15 PM

Track 2

Financial institutions often design new products and innovate with millennials in mind. But these institutions miss other audiences by focusing solely on younger age groups. Older age cohorts present a prime opportunity for innovation, whether through digital technology or other means. Attendees to this session will hear from companies creating solutions for older individuals regarding innovation efforts, decisions made, and lessons learned.